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Ocean Acidification Program News

Recycling vs. Reducing CO2 : How to Frame the Issue of Ocean Acidification

SOARCE Webinar

Presenter: Alexis Bunten, The FrameWorks Institute
Primary Audience: Informal Educators & Communicators
Date/Time: Wednesday, Sept. 24th, 12pm PDT (3pm EDT)
Project website:
Did you ever wonder just what is in peoples’ heads that causes them to reach the wrong conclusions (despite the provision of accurate information) about the environmental issues that affect our lives?
This webinar shares the latest findings from cognitive research conducted by the FrameWorks Institute about how to communicate the issue of ocean acidification to the public. In this webinar, you will learn the widely shared cultural schemas that shape Americans’ preconceived biases around the issue of ocean acidification. These pervasive patterns of thought, called “cultural models,” prevent Americans from understanding of the cause and solution to ocean acidification. Researchers at the FrameWorks Institute tested ways to best communicate ocean acidification to the public using explanation and metaphor. The results of FrameWorks rigorous descriptive and experimental research process will be presented along with opportunities to practice and ask questions.
Relevant materials include:
“Getting to the Heart of the Matter:Using Metaphorical and Causal Explanationto Increase Public Understanding of Climate and Ocean Change”
“Just the Earth Doing Its Own Thing”
About the Speaker:
Alexis Celeste Bunten is a senior researcher with the FrameWorks Institute. Her areas of expertise include heritage, interpretation, cross-cultural communication, community development, tourism, and workplace ethnography. Among other issue areas, Dr. Bunten has been conducting research and training in climate and ocean change communications since 2011. Prior to coming to FrameWorks, she taught at UCLA and Humboldt State University, completed postdoctoral fellowships at UC Berkeley and UC Santa Cruz, and was an invited scholar at the University of Paris-Sorbonne, and University of Victoria, Wellington. Dr. Bunten received a B.A. in art history at Dartmouth College and a Ph.D. in socio-cultural anthropology at UCLA
Dr. Bunten can be reached at
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The NOAA Ocean Acidification Program (OAP) works to prepare society to adapt to the consequences of ocean acidification and conserve marine ecosystems as acidification occurs. Learn more about the human connections and adaptation strategies from these efforts.

Adaptation approaches fostered by the OAP include:


Using models and research to understand the sensitivity of organisms and ecosystems to ocean acidification to make predictions about the future, allowing communities and industries to prepare


Using these models and predictions as tools to facilitate management strategies that will protect marine resources and communities from future changes


Developing innovative tools to help monitor ocean acidification and mitigate changing ocean chemistry locally


On the Road

Drive fuel-efficient vehicles or choose public transportation. Choose your bike or walk! Don't sit idle for more than 30 seconds. Keep your tires properly inflated.

With your Food Choices

Eat local- this helps cut down on production and transport! Reduce your meat and dairy. Compost to avoid food waste ending up in the landfill

With your Food Choices

Make energy-efficient choices for your appliances and lighting. Heat and cool efficiently! Change your air filters and program your thermostat, seal and insulate your home, and support clean energy sources

By Reducing Coastal Acidification

Reduce your use of fertilizers, Improve sewage treatment and run off, and Protect and restore coastal habitats

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You've taken the first step to learn more about ocean acidification - why not spread this knowledge to your community?

Every community has their unique culture, economy and ecology and what’s at stake from ocean acidification may be different depending on where you live.  As a community member, you can take a larger role in educating the public about ocean acidification. Creating awareness is the first step to taking action.  As communities gain traction, neighboring regions that share marine resources can build larger coalitions to address ocean acidification.  Here are some ideas to get started:

  1. Work with informal educators, such as aquarium outreach programs and local non-profits, to teach the public about ocean acidification. Visit our Education & Outreach page to find the newest tools!
  2. Participate in habitat restoration efforts to restore habitats that help mitigate the effects of coastal acidification
  3. Facilitate conversations with local businesses that might be affected by ocean acidification, building a plan for the future.
  4. Partner with local community efforts to mitigate the driver behind ocean acidification  – excess CO2 – such as community supported agriculture, bike & car shares and other public transportation options.
  5. Contact your regional Coastal Acidification Network (CAN) to learn how OA is affecting your region and more ideas about how you can get involved in your community
       More for Taking Community Action